LIVE CASE STUDY

Real Estate Project Case Study

100-acre DTCP plot project near IIT Hyderabad running complete custom digital sales infrastructure

Project Overview

Location
Near IIT Hyderabad, Telangana
Project Size
100 Acres DTCP Approved
Total Plots
200+ Open Plots
Starting Price
₹25 Lakhs+

The Challenge

Portal Dependency

High listing costs on traditional portals with poor ROI and zero brand control

Impact: ₹80L+ annual spend with 98% junk leads

After-Hours Lead Loss

No system to capture inquiries after 6 PM and on weekends when most buyers browse

Impact: 65% of potential leads vanishing

Agent Overwhelm

Channel partners spending hours answering basic questions instead of conducting site visits

Impact: 6+ hours daily wasted on qualification

The Solution

Custom Branded Microsite

Designed and built custom website from scratch with real-time plot availability, interactive master plan, virtual tours, and complete project information.

Professional branded presence (not lost on portals)
Mobile-optimized for WhatsApp sharing
Fast loading, SEO-optimized
Real-time plot availability updates
[Screenshot/Demo of Custom Branded Microsite]

AI Chatbot (24/7 Lead Capture)

Trained custom AI on project specifics—plot sizes, pricing, amenities, DTCP approvals, location benefits—to handle inquiries instantly.

Answers 200+ project-specific questions
Supports Telugu, Hindi, and English
Captures leads 24/7 (especially after-hours)
99% accuracy with zero misinformation
Automatic WhatsApp notifications to sales team
[Screenshot/Demo of AI Chatbot (24/7 Lead Capture)]

SEO & Content Strategy

Researched and targeted high-intent keywords like "DTCP plots near IIT Hyderabad" and "gated plots Tellapur" to generate organic traffic.

Ranking for 15+ target keywords
Organic traffic growing monthly
Reduced portal dependency by 70%
Blog content establishing credibility
[Screenshot/Demo of SEO & Content Strategy]

Channel Partner Enablement

Built dashboards and tools for the project's channel partner network to leverage technology without replacing their role.

Unique referral URLs for tracking
Digital brochures for WhatsApp campaigns
Real-time lead routing
Commission tracking dashboard
AI pre-qualifies leads before handoff
[Screenshot/Demo of Channel Partner Enablement]

The Results

Within 3 months of launching the complete infrastructure

90%
Reduction in Portal Spend
From ₹80L annually to minimal maintenance costs
24/7
Lead Capture Active
60+ after-hours leads captured that would have been lost
80%
Agent Time Saved
Channel partners now focus on site visits and closings only
6x
Better Conversion Rate
From 100:1 to 15:1 inquiry-to-sale ratio
100%
Brand Control
Own the customer journey, not competing with 200 projects
3 Months
ROI Achieved
Recovered entire implementation cost within one quarter
"

"Gopi didn't just build us a website and chatbot. He analyzed our market, understood our buyers, and created a complete sales system. The AI handles basic questions so our agents can focus on closings. We've captured more leads in 3 months than the entire previous year on portals—at a fraction of the cost."

Rajesh Kumar
Project Founder

Want Similar Results for Your Project?

Let's discuss how custom digital infrastructure can transform your sales pipeline

+91 91005 39993